Whether you’re thinking about communications and outreach for an upcoming campaign or, more generally, for your organisation, group, or business, you need a strategy to ensure your efforts are as effective as possible. Or rather, you need two strategies; a communications strategy and a content strategy
Should I ask for a retainer agreement with my freelancer?
The surprise benefit of being a scientist AND communicator
“You’re a scientist too?! Phew!” It’s a comment I get a lot from the scientists I work with to produce content, reports and synthesis pieces, or communication strategies, and from the scientists I interview for work I’m producing for others. Why does it matter that I’m a scientist? Here’s five things I’ve learned
Should you ask for byline or ghostwritten content?
White labelling, aka ghost-writing essentially means that the content producer doesn’t get their name attributed to the content. Sometimes a company name may be used in place of the content creator, sometimes another person entirely different. A byline on the other hand is when the creator is the named author.