In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."
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Know your limits! Five things to consider in your content strategy budget.
You really should have an idea of what your content strategy budget is. After all, you might have the most amazing strategy lined up, but if you don’t have the money to back it up, it’s going to fall over pretty quickly. A budget helps you figure out exactly how you are going to deliver your communication objectives (you do have objectives…right?).