Communication & Content Strategies
Strategic communication for ocean science, technology, research, and innovation.
Why a strategy matters
For ocean research projects and initiatives, a communication strategy is the difference between work that influences and work that goes unnoticed. Good strategy starts with understanding what you are trying to change, not just what you want to say. We work with you to clarify your goals, your role in achieving them, and how communication can actively support that process.
Two common needs are a communication strategy and a content strategy. A communication strategy defines the big picture – your goals, audiences, messages, and the outcomes you want to drive. A content strategy is more operational – deciding what to create, when, and for whom, so your output is purposeful and sustainable rather than reactive. The two often go hand in hand, and we can support either or both depending on your needs.
Who this is for
Ocean research projects needing clear, consistent messaging across partners and funders
Teams experiencing communication drift, misalignment, or unclear priorities
Organisations or businesses launching new initiatives or repositioning their work
Ocean research initiatives wanting communication that helps drive real-world outcomes
Groups who know they need a strategy but aren't sure where to start
How we support you
Understand your goals
Clarify what you want your communication to do and why. We help you define outcomes, objectives, and the impact you want to create.
Know your audience
Identify who you’re speaking to, what they need, and how to reach them effectively.
Craft key messages
Develop clear, consistent messages that reinforce your identity and purpose.
Choose your channels
Find the right mix of communication formats, such as articles, blogs, social media, podcasts, events, and more.
Plan your delivery
Create timelines, workflows, and content calendars that make communication manageable and sustainable.
Set your foundations
Support your team with brand guidelines, attribution practices, and responsible data handling.
