The Communication Brief

A monthly digest on communication strategy and practice

Content Creation Samantha Andrews, Founder, Ocean Oculus Content Creation Samantha Andrews, Founder, Ocean Oculus

The changing tide of social media

From sharing research breakthroughs to building networks and engaging the public, social media has become an essential tool for marine researchers. But two new reports reveal a fundamental shift happening beneath the surface.

Read More
Strategic Communications Samantha Andrews, Founder, Ocean Oculus Strategic Communications Samantha Andrews, Founder, Ocean Oculus

Is it time to make X your ex?

“Hey Sam, what should we do about X?”

It’s a question my clients (and those who aren’t) are asking me more and more.

In case you aren’t aware, X (or Twitter, as some prefer to call it still) has undergone significant changes since it was purchased by Elon Musk in 2022. Some have already found these changes unpalatable and have chosen to quit X. Others are seriously considering whether it is worth sticking around.

This is a big question, and the decision about whether to stay or go will depend on a variety of factors: your goals, your audience, and your values, to name just a few.

Read More
Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Environmental terms for British Sign Language? Yes please!

This is some really great news from a team of deaf scientists, deaf educators, and sign linguists at the University of Edinburgh. They’ve completed a project developing 400 environmental science signs for British Sign Language (BSL).

Read More
Strategic Communications Samantha Andrews, Founder, Ocean Oculus Strategic Communications Samantha Andrews, Founder, Ocean Oculus

I’ll have a beer and a side of science, please

Are you familiar with Pint of Science? Science Cafe? Science on Tap?

Whatever you call them, the idea is simple - bring together a group of people in a pub, bar, cafe, or other location to hear about research from researchers while enjoying their favourite beverage. If research from Margaux Barrett and fellow researchers at Villanova University in the USA is anything to go by, event attendees are learning quite a bit.

Read More
Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

To share, or not to share feelings

Can scientists express their genuine fears and emotions about the climate crisis, the decline and destruction of nature, and the impacts on people and still be seen as credible, objective experts?

Read More
Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Finding common ground

Good environmental protection is underpinned by sound science. When public trust in science is down and misinformation rife, people may be less likely to support protective measures.

Read More