From sharing research breakthroughs to building networks and engaging the public, social media has become an essential tool for marine researchers. But two new reports reveal a fundamental shift happening beneath the surface.

Can generative AI models like ChatGPT write research summaries that laypeople, aka people without specialised research knowledge, can understand?

Metaphor-based messaging helps people to recall information and take steps towards sustainability.

In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."

For the most part somebody else telling your story isn’t the thing you should be most concerned about. Here’s what you should be.

Let’s talk plainly. If you use big, complex, specialist words, the only people you will engage with are the people who understand those words.

As the old adage goes, one size does not fit all. One communication platform does not reach all. One style of communication does not engage all. One message is not relevant to all.

This is true whether you are a business trying to sell your products or services, a researcher trying to share your science, or an NGO trying to help address a social or ecological problem.

How should you frame your message on a global issue? Should you be optimistic, or should you be pessimistic?

Did you know you can use different types of content to engage current and potential clients, become a trusted brand, and increase your online presence - and of course increase sales?

Here's a quick overview of 12 types of content you might want to include in your communication strategy.