You really should have an idea of what your content strategy budget is. After all, you might have the most amazing strategy lined up, but if you don’t have the money to back it up, it’s going to fall over pretty quickly. A budget helps you figure out exactly how you are going to deliver your communication objectives (you do have objectives…right?).

Whether you’re thinking about communications and outreach for an upcoming campaign or, more generally, for your organisation, group, or business, you need a strategy to ensure your efforts are as effective as possible. Or rather, you need two strategies; a communications strategy and a content strategy

Here are seven examples of outlets you could use to connect, engage, and expand your audience with written content.

For the most part somebody else telling your story isn’t the thing you should be most concerned about. Here’s what you should be.

Let’s talk plainly. If you use big, complex, specialist words, the only people you will engage with are the people who understand those words.

As the old adage goes, one size does not fit all. One communication platform does not reach all. One style of communication does not engage all. One message is not relevant to all.

This is true whether you are a business trying to sell your products or services, a researcher trying to share your science, or an NGO trying to help address a social or ecological problem.

How should you frame your message on a global issue? Should you be optimistic, or should you be pessimistic?

From using copyrighted images taken straight from the web, to images without attribution, it seems that many people simply aren’t aware that what they are doing is wrong - ethically or legally. In this short overview, we look at how you can obtain images that keep the image creators happy - the long arm of the law at bay.