Let’s talk plainly. If you use big, complex, specialist words, the only people you will engage with are the people who understand those words.

As the old adage goes, one size does not fit all. One communication platform does not reach all. One style of communication does not engage all. One message is not relevant to all.

This is true whether you are a business trying to sell your products or services, a researcher trying to share your science, or an NGO trying to help address a social or ecological problem.

Did you know you can use different types of content to engage current and potential clients, become a trusted brand, and increase your online presence - and of course increase sales?

Here's a quick overview of 12 types of content you might want to include in your communication strategy.