The Communication Brief

A monthly digest on communication strategy and practice

Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Who moved from Twitter to Mastodon?

When Elon Musk took over Twitter back in 2022, lots of people were unhappy. Some moved over to other platforms, like Mastodon. What prompted some communities to make the move?

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Conservation donations and pessimistic messaging

Research from Josephine Martell and Amanda Rodewald suggests pessimistic messaging has its place in motivating conservation behaviours.

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Samantha Andrews, Founder, Ocean Oculus Samantha Andrews, Founder, Ocean Oculus

Lingua franca is not lingua everyone

Researchers whose first language isn’t English face obstacles that native English speakers aren’t even aware of.

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NGO, Government Entity, Business, Strategic Communications Samantha Andrews, Founder, Ocean Oculus NGO, Government Entity, Business, Strategic Communications Samantha Andrews, Founder, Ocean Oculus

Know your limits! Five things to consider in your content strategy budget.

You really should have an idea of what your content strategy budget is. After all, you might have the most amazing strategy lined up, but if you don’t have the money to back it up, it’s going to fall over pretty quickly. A budget helps you figure out exactly how you are going to deliver your communication objectives (you do have objectives…right?).

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NGO, Government Entity, Business, Strategic Communications Samantha Andrews, Founder, Ocean Oculus NGO, Government Entity, Business, Strategic Communications Samantha Andrews, Founder, Ocean Oculus

Why you need a communication strategy and a content strategy

Whether you’re thinking about communications and outreach for an upcoming campaign or, more generally, for your organisation, group, or business, you need a strategy to ensure your efforts are as effective as possible. Or rather, you need two strategies; a communications strategy and a content strategy

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