The Communication Brief
A monthly digest on communication strategy and practice
Who moved from Twitter to Mastodon?
When Elon Musk took over Twitter back in 2022, lots of people were unhappy. Some moved over to other platforms, like Mastodon. What prompted some communities to make the move?
Conservation donations and pessimistic messaging
Research from Josephine Martell and Amanda Rodewald suggests pessimistic messaging has its place in motivating conservation behaviours.
What marine topics do the European media talk about?
Love it or loathe it, the "media" are crucial for getting information out into the world. So, what marine "topics" are journalists in Europe covering?
Lingua franca is not lingua everyone
Researchers whose first language isn’t English face obstacles that native English speakers aren’t even aware of.
Sharing science doesn't automatically result in good decisions
If only person X / government body X / company X / community X had all the scientific information...then they would make good decisions...right? As Dr Naomi Oreskes explains, life doesn’t work that way.
Making the case for the humble metaphor
Metaphor-based messaging helps people to recall information and take steps towards sustainability.
How one word can change your perspective
In The Nippon Foundation Ocean Nexus Center's new report “Towards an Equitable Approach to Marine Plastics Pollution,” the authors make a case for using the term "plastic pollution" instead of "plastic litter."
Know your limits! Five things to consider in your content strategy budget.
You really should have an idea of what your content strategy budget is. After all, you might have the most amazing strategy lined up, but if you don’t have the money to back it up, it’s going to fall over pretty quickly. A budget helps you figure out exactly how you are going to deliver your communication objectives (you do have objectives…right?).
Why you need a communication strategy and a content strategy
Whether you’re thinking about communications and outreach for an upcoming campaign or, more generally, for your organisation, group, or business, you need a strategy to ensure your efforts are as effective as possible. Or rather, you need two strategies; a communications strategy and a content strategy